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About The Book
Description
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A must-read for all those looking to be successful in selling and negotiating. Selling is a skill. Salespeople must learn to be flexible and focus on skill development rather than making sales a step-by-step process or a tool. There is no one-size-fits-all approach to the task and rigid and scripted interactions are likely to put off the customer. Selling skills need to keep pace with consumerism traits. Salespeople must understand consumer needs better and build relationships with customers fas