The Secrets of Decision Making

<p> <p>We make decisions throughout the day and in our lifespan we make thousands of decisions. Most of the decisions are routine barring few ones which have profound impact on our life. Gaining competence in decision making is highly desirable for personal and professional prosperity. The objective of writing this book is to provide an opportunity to gain the mastery in decision making.</p></p><p> <p>Decision making is both science and an art. When we talk of science we will systematically understand what constitutes to be a decision how we have evolved as decision makers how we deviate from rationality under the influence of cognitive biases how we get emotional manipulated. We will learn these with the help of behavioral sciences – neurosciences social science neuroeconomics cognitive psychology and group dynamics. </p></p><p> <p>Decision making is an art because we interpret the decisions subjectively. We have to learn and master this art of decision making so as to be an able rational and ethical decision maker at individual levels in groups and at organization level.</p></p><p> <p>In this highly engaging book the author details decision making process explains how to shield from cognitive biases external manipulations and temptations describes various tools and techniques required for decision making and throws light on drafting our own ethical code. The concepts are explained in details alongwith case studies and real life examples.</p></p><p> <p>It is an essential read for all individuals.</p></p><p> </p>