The Selfish Servant

<p><span style=background-color: rgba(0 0 0 0)>From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill Antonio McBroom was always determined to achieve his </span><strong style=background-color: rgba(0 0 0 0)>C.E.O.</strong><span style=background-color: rgba(0 0 0 0)> dream of </span><strong style=background-color: rgba(0 0 0 0)>C</strong><span style=background-color: rgba(0 0 0 0)>reating </span><strong style=background-color: rgba(0 0 0 0)>E</strong><span style=background-color: rgba(0 0 0 0)>xtra</span><em style=background-color: rgba(0 0 0 0)> • </em><strong style=background-color: rgba(0 0 0 0)>O</strong><span style=background-color: rgba(0 0 0 0)>rdinary life. The only thing he didn't expect was that a minimum wage ice cream scooping job would lead him there.</span></p><p><span style=background-color: rgba(0 0 0 0)> </span></p><p><span style=background-color: rgba(0 0 0 0)>Through his multi-unit multi-brand and multi-state empire McBroom </span><strong style=background-color: rgba(0 0 0 0)>C</strong><span style=background-color: rgba(0 0 0 0)>reated the </span><strong style=background-color: rgba(0 0 0 0)>E</strong><span style=background-color: rgba(0 0 0 0)>xtra</span><em style=background-color: rgba(0 0 0 0)> • </em><strong style=background-color: rgba(0 0 0 0)>O</strong><span style=background-color: rgba(0 0 0 0)>rdinary life he dreamed of transforming his family and community in the process. In </span><em style=background-color: rgba(0 0 0 0)>The Self•ish Servant </em><span style=background-color: rgba(0 0 0 0)>a hybrid memoir and business guide McBroom shares the story behind his aspirational ascent.</span></p><p></p><p>Based on his own seven principles-Tenacity Self-Awareness Passion Focus Communi-Keys Boss Time and Gratitude-<em>The Self•ish Servant</em> teaches other entrepreneurs and leaders of tomorrow to organize their impact through revolutionary service.</p><p><span style=background-color: rgba(0 0 0 0)> </span></p><p>Offered a chance to franchise his own Ben & Jerry's McBroom scooped his way to the top co-founding Primo Partners in 2008. What started as a single $200K scoop shop grew into a multi-million-dollar enterprise. Fifteen years later Primo runs 25+ businesses generating over $20 million annually. The company spans Ben & Jerry's franchises Starbucks cafés coaching services and real estate development.</p><p><span style=background-color: rgba(0 0 0 0)> </span></p><p>At its core <em>The Self•ish Servant</em> reveals McBroom's counterintuitive secret: being self•ish allows us to serve others even better.</p><p></p><p>Packed with lessons in franchising retail real estate public speaking and servant leadership <em>The Self•ish Servant</em> positions McBroom as a visionary new voice in business and a go-to resource for building an extraordinary life.</p>