Selling of the President

What makes you cast your ballot?<br>A Presidential candidate or a good campaign?<br>How he stands on the issues or how he stands up to the camera?<p><b>The Selling of the President</b> is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: <ul><li>Harry Treleaven the first adman to suggest that issues bore voters that image is what counts<li>Roger Ailes a PR man who coordinated the TV presentations that delivered the product<li>Frank Shakespeare the man behind the whole campaign who after eighteen years at CBS cast the image that sold America a President<li>And the candidate Richard Nixon himself--a politician running on television for the highest office in the land</li></li></li></li></ul><p>In his introduction Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.</p></p>