Semantic Turn

About The Book

An indispensable guide <b>The Semantic Turn</b> offers designers a foundation on which to state their claims and validate their designs. Written by a recognized designer and distinguished scholar of communication and language use the book builds an bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn differs from other approaches to meaning the author develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods illustrated by examples and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.
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