Semiotics of Che Guevara

Korda's famous photograph of Che Guevara titled the Guerrillero Heroico has been reproduced modified and remixed countless times since it was taken on March 5 1960 in Havana Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.<br/><br/>Analytically the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making this book relies on multiple methodologies such as semiotics research-creation multimodal discourse analysis ethnography and phenomenology. Each method has something to offer toward the understanding of the social and cultural work of images in our global cultures.