Sesame Effect

<p><em>The Sesame Effect</em> details the wide-ranging work of Sesame Workshop and its productions across the world. With an emphasis on impact and evidence from research on projects in low- and middle-income countries the book tells the stories behind the development of an international family of Muppet characters created for the locally produced adaptations of Sesame Street. </p><p>Each chapter highlights the educational message of international co-productions and presents the cultural context of each project. Readers will understand the specific needs of children living in a given locale as well as gain insight into the educational drivers of each project. These projects often deal with difficult issues from race relations in the United States to HIV/AIDS education in South Africa to building respect across cultural divides in the Middle East. Readers will see how local productions have helped build a new mindset that values the importance of early childhood education and how Sesame Street promotes a brighter future by building children's academic skills encouraging healthy habits and by fostering attitudes that counter negative stereotypes and create appreciation of and respect for others.</p><p><em>The Sesame Effect</em> shows how when magnified across the millions of children touched by the various international programs Sesame Workshop and its projects are making a difference around the world. </p>