The Seven Principles of Digital Business Strategy

<p><i>Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered.</i></p><p>If we are creating most of our competitive advantage at the strategic planning stage why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic it's about how. It lays out the steps that must be taken the data that should be used and the decision tree to be followed.</p><p>Following the principles laid out in this book allows organizational leaders marketers and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time attention and activity in the modern workplace. Use <i>The Seven Principles of Digital Business Strategy</i> to define the direction of travel for your business in today's digital economy.</p>