The Shopper Marketing Revolution
English


LOOKING TO PLACE A BULK ORDER?CLICK HERE

Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.

About The Book

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers

Available Coupons

Coupons redeemable on this product:
prev-arrow
Coupon Code
NONFICTION5
Extra 5% off on Non-Fiction books
Valid until 31 December, 2025
next-arrow
downArrow

Details

ISBN 13
:
9781939418272
Publication Date
:
21-06-2013
Pages
:
340
Weight
:
461 grams
Dimensions
:
152x229x18.07 mm
downArrow

Ratings & Reviews

coupon
No reviews added yet.