<p>So What?<br />Where&#39;s this going?<br />Why do I need to know this?</p><p>These are some of the most unnerving questions in business. How do you make sure this doesn&rsquo;t happen to you? And how do you make sure business audiences actually hear what you have to say?</p><p>Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience &ndash; the CEO the Board peers &ndash; understands straight away?</p><p>In the revised edition of this&nbsp;practical book Davina Stanley and Gerard Castles &ndash; communication strategists with decades of experience working with everyone from graduates through to the C-suite &ndash; reveal their proven approach. It&rsquo;s all about using storylines to get to the &lsquo;So what&rsquo; fast and being able to make a case to back it up.</p><p>You can unlock the power of the &lsquo;So what&rsquo; strategy by taking five steps which are outlined in this book:</p><p>1. Understand why mastering storylining is worth the investment.</p><p>2. Learn how to use a storyline to identify and harness the &lsquo;So what&rsquo;.</p><p>3. Master the seven classic storyline patterns.</p><p>4. Use storylines to shape the communication you share.</p><p>5. Introduce storylining in your business.</p><p>Packed with examples stories insights and practical steps Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you &lsquo;So what? How does that help us?</p>
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