English
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About The Book
Description
Author
Heroism Fame and Celebrity in the World of Sport/The Development of Modern Sport in Britain and America/The Professionalization of Modern Sport/Media Sponsorship and Sport Stardom/Corporate Culture and the Branding of the Sport Star/<i>Nike</i> Michael Jordan and Tiger Woods/Cultures of Sport Stardom/David Beckham and Anna Kournikova/Concluding Remarks/Sport Stars Authenticity and Charisma
Piracy-free
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Details
ISBN 13
9780761943518
Publication Date
-01-09-2005
Pages
-224
Weight
-325 grams
Dimensions
-156x234x12 mm
