The Starbucks Brand
English

About The Book

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations Advertising Marketing Social Media grade: 17 University of Southern Denmark language: English abstract: This project assignment shall provide some insights into the problems Starbucks has to face today why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
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