The Starbucks Corporation

Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History grade: 1 American Management and Business Administration Institute language: English abstract: What were the main reasons for Starbucks success?Mistakes which other companies did - and Starbucks not:-companies didn?t rise enough money to finance growth -companies franchised too early and too widely-companies lost control of quality-companies didn?t invest in systems and processes-companies hired inexperienced people or the wrong people-companies were so eager to grow that they picked the wrong real estate locations.-companies didn?t have the discipline to walk away from a site if they couldn?t make the economics work.-All of them lost money they didn?t use their years of losses to build a strong foundation for growth.You can?t create a world-class enterprise without investing it.