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About The Book
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How did an ancient Indian spiritual discipline turn into a GBP 20 billion-a-year mainstay of the global wellness industry? This comprehensive history sets yoga in its global cultural context for the first time. From arcane religious rituals and medieval body-magic, through muscular Christianity and the British Raj, to the Indian nationalist movement and the arrival of yoga in the twentieth-century West, we discover how the practice reached its present-day ubiquity and how it became embedded in p