The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career Transform Your Company & Elevate the Entire Meeting Industry

Christy Lamagnas expertise lies in turning events into powerful sales tools that drive business value. In this book she clearly and definitively demonstrates how companies seeking a competitive edge can follow the Discovery Process and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel think say and do.Christy has been featured in Forbes Fast Company and Entrepreneur and is a sought-after speaker facilitator and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny but the lessons she draws from them are transformative.This book is a must read for event professionals CMOs sales or procurement executives--for anyone with bottom-line accountability. Youll gain the valuable insight you need to create a powerful paradigm shift within your organization.