The Susan Southerland Secret

<p>���The Susan Southerland Secret has given me techniques to make the most of the time I have with clients ��� to take my sales to another level build a better relationship with clients and give me an even better understanding of their personalities. Thank you Susan Southerland Secret!��� ���Maria Shafer Celebration Expert</p><p><i>Sales</i> and <i>marketing</i> are as important to a wedding business as creating a beautiful memorable day for the bride and groom. Yet those two words can be intimidating even to the most dynamic energized and experienced wedding professional. Fear no more. In <i>The Susan Southerland Secret</i> three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing. </p><p>Susan Southerland Kristy Chenell and Karen Gingerich rely on their extensive backgrounds in wedding planning marketing and sales to offer their secret to success���a distinct concept called personality marketing. Wedding professionals will learn how to</p><p>��� identify bridal personalities and their buying decisions; </p><p>��� recognize a bride���s strengths and weaknesses; </p><p>��� win a bride���s confidence through tailored sales and marketing messages; </p><p>��� stand out from the competition and close the deal. </p><p><i>The Susan Southerland Secret</i> offers incredible insight into a bride���s mind ultimately helping wedding professionals become superior salespeople expert contract negotiators and champions of customer service. </p>