The territorial brand

The territorial brand can be considered as a tool of territorial marketing aiming at the promotion and the influence of the territory. This book focuses on the interest of creating a territorial brand and its usefulness on the brand of the French city Lyon ONLYLYON in order to draw its best practices and its successful experience on the new brand of the Moroccan city Casablanca Wecasablanca considered as the first territorial brand in Morocco and Africa and the handicaps faced during its implementation as well as on the brand of the Brittany region given that no Moroccan region has a territorial brand