Three Secrets of Green Business

<p>Business is coming under increasing pressure from government customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.</p> <p>Written by renowned green business expert Gareth Kane this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:</p> <p>' The Three Secrets of Green Business Success.</p> <p>' Preparing To Go Green - change management indicators communication and marketing.</p> <p>' Small Steps - the easy actions that will cut waste of materials water and energy and save you money.</p> <p>' Huge Leaps - the really big changes that will make your business truly green by changing your processes products and business models.</p> <p>' Hundreds of handy hints and tips.</p> <p>' Checklists and a brainstorming tool</p> <p>Packed with examples this book provides a highly accessible practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.</p>