The Transmedia Way

This book is an essay and a professional guide at the same time. Itconsists ofallthe most important masterworks and experiences and is a “captain’s log” with 100 examples of the most relevant and originaltransmediauniverses invented over the past years from America to Europe from Asia to Africa and Australia. The discussion isendorsedbythe presence offirst rated professionals and academics who list among the most important international producers authors and scholars intransmediahistory.Angry Birdsand the Marvel Cinematic UniverseMr. RobotandGames of ThronesThe Dark KnightWestworldandHunger GamesAvatarandAssassin’s CreedLOSTandPrometheusSin CityMad ManandHaloDexterandStar Warsor brands like BMW and Burberry Chanel and LEGO HBO and Coke IKEA Harley Davidson and Discovery Channel.