The Unicorn Within

Imagine if the multinational hotel groups had founded Airbnb or the big auto companies had launched Uber and Tesla or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas talent brand capital—you have customers—you can strike back.In The Unicorn Within Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable repeatable scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate Accelerate and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry geography or history they can come from you. Whether you're the CEO a member of the C-suite or an internal entrepreneur you can help your company grow. With this book's proven method you can unleash the Unicorn within.