The use of competitive intelligence in Zimbabwe by manufacturing firms

Since the turn of the 21st century competitive intelligence has slowly but surely evolved as a critical worldwide strategic business management tool. In today''s fast paced world business survival depends on you gaining a full understanding of your market and a competitive environment. Evidence from other countries shows that the use of competitive intelligence processes assist the company to avoid surprises. A company that ignores to watch and analyse its competition is no doubt poorly equipped to come up and execute a long term winning business strategy. The advantages and benefits of competitive intelligence are obvious but it''s hard to understand why the concept has not been widely adopted in Zimbabwe.