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About The Book
Description
Author(s)
In organisations service management has become a necessity in order to win over and satisfy customers and there are variables that need to be studied and worked on in order to achieve a competitive advantage over competitors in the same industry. Faced with this reality company managers are pressured by the market to devise execute and control strategies aimed at satisfying the needs and desires of the most diverse types of customers.
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Details
ISBN 13
9786208759872
Publication Date
-19-03-2025
Pages
-108
Weight
-158 grams
Dimensions
-152x229x6.57 mm
