Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution grade: 13 University of Hull language: English abstract: This report should call attention to the success story of Wal-Mart and reveal by usingappropriate strategic framework why they are one of the most controversial companies.Subsequently the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.
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