The Want Makers

<p>Revealing amusing and packed with inside information The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive global and ever-growing advertising affects the whole of our lives- the toys our children demand the TV shows we watch the cars we drive the drugs our doctors prescribe the candidates we vote for-and the promises those candidates make. Insiders including the heads of top agencies motivational psychologists research gurus and giant advertisers offer candid insights and often startling information into what they do-and how and why. </p>