The Wasted Half: How to Maximize Your Advertising Dollar
by
John F. Davis
English
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About The Book

A famous department store owner once said he knew half his advertising budget was wasted he just didnt know which half. This book tells you which half and delivers money-saving tips for advertisers of all sizes while it exposes the egotism waste and dysfunction of the advertising agency business. Its a must-read for any business that spends money on advertising.
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