The weight, hypnotherapy and you weight reduction program: an nlp and hypnotherapy practitioner's manual gives practitioners a complete, fully-scripted, ready-to-use weight reduction program that addresses the epidemic problem of obesity in adults. this book gives step-by-step, easy-to-follow instructions for managing, conducting and marketing a unique program that can constitute a niche offering, or add a new, valuable and profitable service to an existing practice. the program is based on actual clinical experience and published research on the efficacy of hypnotherapy as a viable tool in weight management. the book includes examples of office forms and marketing materials, as well as a digital download link to a client workbook with take-home readings and assignments. this program will help your clients stay motivated and on-track with their nutrition and exercise plans, while working at an individual pace. key selling points: the only practitioner's manual of its kind, this book will offer readers a complete programme they can easily integrate into their existing practices. will give nlp and hypnotherapy practitioners a proven programme to address the increasing problem of obesity in developed nations. tells practitioners how to manage the programme, conduct each session, troubleshoot and follow-up with clients, and market the programme. backed by recent research finding that hypnotherapy, combined with other behavioural approaches (diet and exercise) enhances success in weight reduction. developed on the basis of interviews with actual weight reduction clients, consultation with a nurse-practitioner who specializes in nutritional counselling, and a thorough review of relevant literature. accompanied by a downloadable link containing a client workbook of take-home readings and assignments to help clients learn more about weight management, and stay involved between sessions. designed to keep clients motivated and on track with their weight reduction goals while they choose their own nutritional and exercise plans, and allows clients to work at their own pace.reviewsometimes a publisher s blurb can stretch the facts when describing an author s work not in this case. crown house say this manual tells you everything you need to know to help clients reduce their weight. and it does exactly what it says on the tin. a great book and in a format that we will no doubt see additions to this new practitioner s manual series. the why book is an effective, well researched, easy-to-follow, weight loss programme that could form the basis of a whole range of multi-session formats. similar licensed programmes are sold for ten times the price, and offer little, if any, more information. </br>paul fowler, aphp magazinethe why program that judith pearson, ph.d. has created offers a comprehensive approach in using nlp, neuro-semantics (meta-states), and hypnotherapy to coach a client to succeed in losing weight and gaining fitness and health. yet she offers more, far more. in her book, dr. pearson has created an exceptionally well-designed program for a coach, therapist, or practitioner to run a commercially viable business in weight reduction with these tools and models. i highly recommend this book and this program. there s nothing like it on the market that has the critical success factors embedded in a frame of high integrity. </br>l. michael hall, ph.d., author of games fit and slim people play and developer of neuro-semanticsanyone who has worked with clients that want to lost weight knows how difficult and frustrating it can be. many of these clients are looking for the miracle cure or magic wand and can easily lose motivation, self sabotage or just give up when the going gets tough. but judith pearson s book changes all that. this is way more than just a run-of-the-mill how to book to help the client lose weight. sure, it contains materials, resources and practical tips and techniques for helping clients to s