The Widest Net

<b>Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view</b><br/><br/>Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products.<br/><br/>Award-winning business coach speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start sustain and scale their businesses. In <i>The Widest Net</i><i> </i>she explains how to build strong diverse relationships identify and connect with new partners expand markets generate leads and find new customers in places you may never have considered.<br/><br/>Social media is a valuable business tool but it can often create a comfortable cocoon for entrepreneurs marketers and leaders who all need to understand the entirety of the marketplace not just their own social graph. With this book as a guide you'll learn how to connect with potential clients and customers using the true breadth of the marketplace which she calls an ecosystem of living connections.<br/><br/><i>The Widest Net</i> shows how to:<br/><ul><li>Search outside your own lens/bias/routine/history to target ideal customers.</li><li>Attract the interest and attention of new leads by learning more about them authentically.</li><li>Develop products and services suited to these customers.</li><li>Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.</li><li>Build and sustain loyalty and trust with new customers.</li><li>Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.</li></ul>