The World's Best Buyer Persona System: The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK!

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately demographic-based personas rarely help sales messaging customer service or even contribute to the bottom line. Therefore the Worlds Best Buyer Persona(R) System helps you discover how your customers think and understanding how they think is truly magical! Once you understand how they think you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.