The X in CX

<p><strong>Bring the X factor to customer experience</strong></p><p></p><p>Whatever you sell customers are the driving force behind every business success-without happy customers there's no business. So it's essential that brands have interactions that are memorable for all the right reasons.</p><p></p><p>In <em>The X in CX</em> CEO whisperer Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:</p><ul><li><strong>Boss It</strong> starting CX from the top of your organization</li><li><strong>Humanize It</strong> keeping empathy central to your mindset</li><li><strong>Digitize It</strong> using tech to your advantage</li><li><strong>Jazz It</strong> staying creative at every turn</li></ul><p></p><p>With <em>The X in CX</em> you'll understand where great CX comes from-and how to deliver it yourself every time.</p>