Strategic decisions deal with the long-term direction of the firm and its main activities usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy we need to define what firms are how they create value and what their organizational boundaries are in order to understand their overall performance. However this must be done in a manner that is most useful for strategic analysis and decision making. In other words we need a theory of the firm for business strategy. Theory of the Firm for Strategic Management integrates and expands key existing theories like transaction costs economics and the resource-based view to develop a value-based theory of the firm. This provides a framework to show how firms can create value for customers and at the same time capture economic profits for their owners through business corporate international and social strategies.
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