THERE MAY BE AN ASTERISK INVOLVED

When it comes to advertising somewhere hidden in the fine print there may be an asterisk involved...'For all the advertising awards the agency had won over the years the J. McCarthy office also had a pool table in the lobby beanbags to sprawl on and a small glass cabin where you could go and scream quietly when you started getting scary daydreams about dancing sanitary napkins.'Ira Bhat copywriter by day sleep-deprived copywriter by night has only one goal: to not go utterly bonkers as she negotiates the perils and pitfalls of a career in advertising. These include but are not limited to: comma-obsessed clients award-obsessed bosses obnoxious marketing executives high-strung creative types impossible deadlines obscure briefs fiercely competitive colleagues the death of many a big idea...and the ever-present danger of falling in love with the new account planner. Sounds doable. But is it?''For all the advertising awards the agency had won over the years the J. McCarthy office also had a pool table in the lobby beanbags to sprawl on and a small glass cabin where you could go and scream quietly when you started getting scary daydreams about dancing sanitary napkins.'Ira Bhat copywriter by day sleep-deprived copywriter by night has only one goal: to not go utterly bonkers as she negotiates the perils and pitfalls of a career in advertising. These include but are not limited to: comma-obsessed clients award-obsessed bosses obnoxious marketing executives high-strung creative types impossible deadlines obscure briefs fiercely competitive colleagues the death of many a big idea...and the ever-present danger of falling in love with the new account planner. Sounds doable. But is it?']>