Things the Brand Gurus don't want you to know (2nd Edition)

Get the professional insights behind: -How do you create and maintain a profitable brand?How do you write a brief?How do you know if your advertising is a failure? What is the best way to judge it?How do you choose an advertising agency? What are the pitfalls to look out for?Why is it that mavericks create great brands?Undermining honesty.The value of being smallHow can people become brands?The many other ways to successfully promote your company or brand, without using expensive advertising.How to create a website that fully engages your customers and increases your profits.How to create and use Social Media effectively.How to create your own advertising.Using, and creating Print, Radio, TV, and Billboard advertising.Where can you find the best research about your customers?How to create and use promotional ideas.Where will it all end? What are the trends?