Think Deep Before You Think Big

Knowledge is supreme and not the qualifications. The application of knowledge is more importantthan only knowledge itself. Otherwise knowledge is like a lost treasure that has no value. Theapplication can be multidimensional to achieve physical or intrinsic goals.We all use to hear Think-Big. Thinking big is important but thinking big can not bring success unlesssomeone has very good knowledge and will-force to make it successful. Without these two qualitiesonly big thinking can put a person into bigger trouble than a bigger success. Needless to mentionthat vision is required to think big and knowledge is required to think deep. Though one of thearticles in this book carries the same name as the book title but almost all articles are related to thisthought which provokes and develop the deep thinking capability of a person.In this book I have discussed many aspects of the qualities and knowledge one should have toperform well be he/she is in a job or an entrepreneur in the Sales and Marketing arena. Sales andMarketing is a hardcore area which directly earns money for the organisation as such the mostfavored positions in any organisation as well as the most challenging work for the organisation.