Think like a Brand Not a Bank

<p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. </em></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow financial institutions should take a cue from consumer brands. </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>It's time to connect with customers and create meaningful experiences. </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Think like a Brand Not a Bank</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Allison Netzer</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> and </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Liz High</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth you'll learn how to shift your mindset apply each principle and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Think like a Brand Not a Bank</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> is a compelling look at how financial institutions can build value now and create a roadmap for the future.  </span></p>