Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Succeed Globally. Passport Not Required.You dont need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global author John Yunker provides: A process for creating world-ready products websites and softwareCultural insights into China Russia Germany Brazil India and moreTips for localizing text images icons and pictures for the worldNew rules of the translation economyIn the information economy information is power. In the translation economy translation is power. Thanks to translation and localization companies like Apple Nike and General Electric now make more money from outside the US than from within it. This book helps marketers designers and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition youll find the ultimate globalization checklist that your web marketing and product teams can use to make sure you go global the right way.About the author: John Yunker is the worlds leading expert on web and content globalization and is author of Beyond Borders and The Savvy Clients Guide to Translation Agencies.