Think Simple

<p><b>The secrets to Apple's success and how to use them from the Apple insider Ken Segall</b><br><br>In <i>Think Simple</i> Apple insider and <i>New York Times</i> bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. <br><br>Whether you're in a multinational corporation or a lean startup this guide will teach you how to crush complexity and focus on what matters; how to perform better faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben &amp; Jerry's Whole Foods Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.</p>