Thinking Fast and Slow (HB)

In his mega bestseller Thinking Fast and Slow Daniel Kahneman world-famous psychologist and winner of the Nobel Prize in Economics takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.System 1 is fast intuitive and emotional System 2 is slower more deliberative and more logical. The impact of overconfidence on corporate strategies the difficulties of predicting what will make us happy in the future the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.Engaging the reader in a lively conversation about how we think Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years Thinking Fast and Slow is a contemporary classic an essential book that has changed the lives of millions of readers.