This Won't Be Pretty

<p>Women entrepreneurs are often portrayed as aggressive high-heeled alphas out to disrupt the status quo or dominate the board room. Some are. Many are not. </p><p>This is a book for the latter. With a background in education and creative writing Cassandra D'Alessio never intended to be a business owner. But after feeling unfulfilled in her career she started and grew a successful marketing business without any real guidebook or role model. In <strong><em>This Won't Be Pretty</em></strong> she now shares the lessons from her first year as an entrepreneur including real-world tactics for businesswomen of all industries backgrounds and personality types. </p><p>In <strong><em>This Won't Be Pretty</em></strong> you'll learn: </p><ul><li>How to build an authentic brand that consistently represents your business </li><li>How to find the right clients who you're best positioned to serve</li><li>How to fire the wrong clients in order to grow your business </li><li>How to adapt to the always-changing environment of entrepreneurship</li><li>How to overcome failure and learn valuable lessons from it </li></ul><p>From side-hustling accountants to app-designing engineers female entrepreneurship is for all. Part memoir part business strategy <strong><em>This Won't Be Pretty</em></strong> is a real look at the chaos humor and sometimes difficult lessons of your first year in business and how that first year can alter your life forever - in the best way possible.</p>