Thread's Not Dead: The Designer's Guide to the Apparel Industry

The ESSENTIAL strategy guide for dominating the t-shirt design business. Jeffrey Kalmikoff former CCO of Threadless.com What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started? Thats exactly what we have here. Threads Not Dead is the essential strategy guide to the t-shirt design business. Written by successful graphic designer and diy entrepreneur Jeff Finley of the creative agency Go Media. Learn the secrets and strategies employed by the industrys most successful indie apparel designers and brands. Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design freelancing band merchandise personal branding marketing sales printing & production retail business strategy and e-commerce. Featuring contributions from the people behind Threadless Emptees DesignByHümans Big Cartel I Am The Trend Go Media Jakprints Glamour Kills Paint the Stars Cure Apparel Fright-Rags and more!