Time and Alcohol

<p>The purposeful production exchange and consumption of alcohol like all human endeavour is always a matter of time and temporality – and ranges from the universality of Einsteinian space-time relativity through to species-specific nature times and the myriad of anthropocentric constructs of nature time and of social times/temporalities. Thus time and temporality is an integral variable in all alcohol production exchange and consumption and is complemented by similarly rendered considerations of space/place context and contingent social relationships.</p><p>The book draws on historical and ethnographic examples from Aotearoa New Zealand China France India Peru Central Europe and the United Kingdom to enhance our understandings of the dialogic matrices of time and temporality that are generated within and which simultaneously generate various economic social political religious and moral modalities of alcohol in all their conceits and deceits.</p><p><em>Time and Alcohol: It’s Five O’Clock Somewhere!</em> will appeal to researchers and undergraduates from a wide range of disciplines including sociology history anthropology cultural studies geography marketing and business studies.</p>