Time Has Come Today

Before he co-founded Rhino Records and put decades of rock history back into musical circulation Harold Bronson was a devoted fan with boundless enthusiasm a discerning ear and a near-photographic memory. After writing for the UCLA Daily Bruin and then Rolling Stone and other magazines he launched the Rhino label from the back room of the Los Angeles record store he managed. This 40-year diary documents Bronson’s progress from student musician and journalist to label executive where his fandom wit and creative imagination altered the course of many brilliant careers. Time Has Come Today contains accounts of significant events and meetings with noted hitmakers and reveals fascinating details that have never before been made public.. Featuring close encounters with:The MonkeesPeter NooneThe TurtlesAC/DCArthur Lee & LoveGene SimmonsMaurice GibbOzzy OsbourneJohn SebastianGeorge CarlinGeorge ClintonAndrew Loog OldhamThe YardbirdsHenny YoungmanElectric Light OrchestraNeil InnesMark LindsayPeter AsherMickie MostBadfingerSpiritRod ArgentChamber BrothersDavid EssexProcol HarumNeil InnesStephen BishopPraise for Time Has Come Today:. “Bronson’s early love of the British Invasion filled him with dreams of becoming part of the music world. He achieved that goal as co-founder of Rhino Records the greatest American reissue label ever. In diary-like fashion he tells us about his journey with much the same innocence passion and humor that he brought to Rhino.”—Robert Hilburn author of Johnny Cash: The Life. “Follow intrepid Harold Bronson through vivid detailed recollections of his journey from avid rock fan to music journalist to record retailer to outsider record magnate building an empire on the outskirts of the pop music mainstream known as Rhino Records. Although his circumstances change as he navigates his ascension in the music world his gung-ho enthusiasm and pure love for the music never flags. What’s in his account Time Has Come Today? About a hundred parties I wish I had attended another hundred concerts I wish I’d seen and a couple hundred conversations I wish I’d held. Second best thing? Read his book.”—author/journalist Joel Selvin. “It takes a true insider to tell the tale. Harold was there and wrote it all down: his own life trajectory described in day-by-day minutia: encounters with the stars what and where they ate attendance figures and album sales craziness and good times the particulars that distinguish the music business from all others.”—Barry Miles author of Paul McCartney: Many Years From Now. Bronson bluntly tells it like it was with an amazing eye for detail. As Rhino label exec Bronson butts heads with nutty artists making outlandish demands even as he fights to make sure they get the back royalties owed to them bails mad visionaries like Arthur Lee out of jail and rescues forgotten geniuses from obscurity. Dip into any page and find a fascinating new anecdote to illustrate why Arthur Lee called Bronson 'the most honest man in the music business.'—Andrew Grant Jackson author of 1973: Rock at the Crossroads and 1965: The Most Revolutionary Year in Music . Harold Bronson has seen it all in his 40+ years of being a mover and shaker of the LA rock record industry. He knew everybody including me! What's more he kept a diary for all those years and here are hundreds of the juiciest most revealing most colorful entries printed for your edification and pleasure. He's an ace writer and a fearless critic. This his third book is a total page-turner.—Barret Hansen (Dr. Demento)