Time to Listen

<p><span style=color: rgba(0 0 0 1)>Product design strategy often seeks to change a person's buying decisions or to manipulate a person's behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams </span><em style=color: rgba(0 0 0 1)>want</em><span style=color: rgba(0 0 0 1)> to benefit a person they discover how they've harmed them instead by not recognizing their thinking and approaches. </span></p><p> </p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Luckily organizations don't actually function by a set of rigid laws; business education government and science are all based around </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>people. </em></p><p> </p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Deep listening lets your team understand what it couldn't recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>their </em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>purpose in a way that matches </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>their </em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>way of thinking better. </span></p><p> </p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In this book world-class researcher Indi Young teaches you how to </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>conduct listening sessions </strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>to help your organization move away from a product-focused strategy toward a </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>purpose-focused</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>strategy</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Page by page Indi explains clearly:</span></p><p><br></p><ul><li><span style=background-color: rgba(0 0 0 0)>How to put your assumptions aside to understand someone else's perspective</span></li><li><span style=background-color: rgba(0 0 0 0)>How deep listening is different from interviewing-and from regular conversation</span></li><li><span style=background-color: rgba(0 0 0 0)>Step-by-step techniques to listen for the most meaningful underlying concepts</span></li><li><span style=background-color: rgba(0 0 0 0)>How to form a germinal question to elicit deeper insights</span></li><li><span style=background-color: rgba(0 0 0 0)>How to create a safe space for people to speak about their inner thinking</span></li></ul><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Read this book to begin expanding your organization's support for more and different perspectives-leading to better strategies more inclusive products and a broader human experience you could find no other way. </span></p><p><br></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Listening deeply changes everything. </strong></p>