Tobacco consumption and its role in the frame of the mega trend ‚healthstyle'

Seminar paper from the year 2013 in the subject Business economics - Miscellaneous grade: 17 Zeppelin University Friedrichshafen course: Master Seminar Strategic Change Management language: English abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend ‚healthstyle' and especially California's ‚Project 99 Model' which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.