TOP GUN- The Secrets of Relationship Based Selling

<P class=MsoNormal style=MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify>For nearly two decades Scott Magnacca has asked the question What is the difference between <I style=mso-bidi-font-style: normal>top performers</I> and <I style=mso-bidi-font-style: normal>average performers</I> in the fields of sales and marketing? In <I style=mso-bidi-font-style: normal>TOP GUN- The Secrets of Relationship Based Selling For Financial Services</I> author Scott Magnacca shares the results of his groundbreaking research in the field of personal achievement sales and marketing.<SPAN style=mso-spacerun: yes>  </SPAN>Based on his nearly two decades of sales and marketing experience working with both affluent investors and top salespeople in the financial services industry Magnacca has been able to identify the common traits skills and techniques that top performers all use consistently to reach the pinnacle of success.</P><P class=MsoNormal style=MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p> </o:p></P><P class=MsoNormal style=MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify>By studying top performers from all walks of life- including Olympic athletes Navy SEALS Top Actors and Politicians and the best marketing and sales minds in the financial services business Mr. Magnacca has been able to document learn and teach the techniques - and the communication and persuasive skills that allow these top performers to become leaders in their respective professions.</P><P class=MsoNormal style=MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify><o:p> </o:p></P><P class=MsoNormal style=MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify>In the book Mr. Magnacca focuses specifically on the mental conditioning techniques taught at the U.S. Navy's <?xml:namespace prefix = st1 ns = urn:schemas-microsoft-com:office:smarttags /><st1:place><st1:PlaceName>TOP</st1:PlaceName> <st1:PlaceName>GUN</st1:PlaceName> <st1:PlaceName>Fighter</st1:PlaceName> <st1:PlaceName>Weapons</st1:PlaceName> <st1:PlaceType>School</st1:PlaceType></st1:place> and he applies these same concepts to the topics of selling and marketing more effectively to clients and prospects.<SPAN style=mso-spacerun: yes>  </SPAN>In this book you'll learn the latest psychological secrets behind the art and science of communication and unconscious influence.<SPAN style=mso-spacerun: yes>  </SPAN>In addition you will learn a series of simple practical steps that you can use and apply in your own sales and marketing career to quickly increase your marketing effectiveness to build long lasting relationships with prospects and clients and to take your personal sales results to the next level of achievement.</P>