Top Secrets for Doing Your Own PR

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how todo your own PR. Chapters include these topics:<ul><li>• Launching Your PR Campaign<li>• Ways to Approach the Press<li>• Creating Your Press Materials<li>• Using a Website or Blog in Your PR Campaign<li>• Sending Your Press Materials to the Media<li>• Doing Follow-Up<li>• Keeping Track of Your PR<li>• Getting Your Work Published<li>• Using E-Books to Promote Your Product or Service<li>• Creating a Package with Audiobooks And Videos<li>• Creating and Attending Networking Events<li>• Using the Social Media<li>• Assessing Your PR Campaign<li>• and More...</ul>