Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world’s largest organizations: Cisco Microsoft NetApp IBM Google European Union Toyota Tetra Pak and hundreds more. More than 300000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.