Total Cash Confidence: You magically bypass the anxious uncertainty of low-profit competition.

Most entrepreneurs are fixated on their competition and on external conditions they cant control. To them cash flow is a constant source of worry. What they dont realize is that their success isnt actually about them at all. Its about who they can create value for and what those people aspire to.Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model theyve created continually improves. Once you reach this point you become totally confident that your cash flow will always be predictable-regardless of how the world outside your company changes.