Total Communication©: The DNA of Effective Communication

IN PRAISE OF THIS BOOK “Total Communication: The DNA of Effective Communication” is a well organized comprehensive book on communication. Each aspect of communication is elaborately discussed with real-life examples and case studies. The salient feature of this book is the creative format in which the contents have been presented like: ‘Chewing Gum’ ‘What’s On The Menu Today’ ‘Food for Thought’ and Digestive Aid’. The contents are rich and presented in a lucid manner. The book is an essential tutor on communication - both for those who have just started their careers and the experienced professionals who desire to improve and sharpen their communication skills. Prof. Suniel Deshpande (Chairperson - Centre of Excellence in HealthCare & Associate Professor - Strategy & Marketing SIES College of Management Studies Navi Mumbai) “Total Communication: The DNA of Effective Communication” effectively answers some of the key practical questions for becoming a better and more effective communicator. Vivek Hattangadi has taken a different approach in presenting this book – spread over 10 Sunday Brunches. This book addresses: 1. How to become an effective communicator. 2. How to empathize value. 3. How to persuade and help teams to work together. 4. How to maintain the effect with the potential to improve the outcome. 5. How to ensure that the communication serves the purpose for which it has been planned. I recommend this book to all those who are looking forward to becoming effective communicators. Mohan T. Motwani (Ex Marketing Head Cipla and Abbot Mumbai - India) Often we assume that our communication has been effective and understood by the receiver; but in reality it may have the contrary effect. This ‘communication recipe book’ can help young readers to develop their communication skills.