Total Customer Growth

<p>Rock Solid ABM Bible <strong><em>- Charles Cantu founder of Rest Digital</em></strong></p><p><br></p><p>TCG Will be the Next Acronym on Every Marketers Lips <strong><em>- Bob Abrahamson chief marketing officer pCare</em></strong></p><p><br></p><p>This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase <strong><em>- Kelly McDermott chief marketing officer of Caregility</em></strong></p><p><br></p><p>A fresh take on ABM. It's the sort of book you can come back to frequently for how-to's and ideas <strong><em>- Drew Neisser Founder of CMO Huddles and award-winning author</em></strong></p><p><br></p><p><br></p><p>If you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioner's Guide to Account-based Marketing by Bev Burgess you will enjoy this fresh and up-to-date take on ABM.</p><p>Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage.</p><p>This book will answer these questions about ABM and propose a new more holistic model for making your sales and marketing more effective.</p><p>ABM is part of the answer and is emerging as <em>the</em> way to acquire new and more profitable customers. In addition a relatively new concept has emerged called account-based experience (ABX) that addresses how to cross-sell upsell and convert customers into evangelists.</p><p>This book proposes a new more efficient model that combines ABM ABX and other account-based strategies. We call it...</p><h3><br></h3><h3><strong>Total Customer Growth</strong></h3><p><br></p><p>Total Customer Growth is a system involving sales marketing and customer success to find engage convert and grow profitable customers for life. It is a holistic approach to building a sustainable long-term business model.</p><p>We wrote this book as a comprehensive practical guide to ABM ABX and Total Customer Growth. The book includes how-to guides strategic rationales examples and references to online resources to help in your journey.</p><p>The book is divided into four parts:</p><p>Part 1 - Strategic Foundations of Total Customer Growth</p><ul><li>Chapter 1 Why ABM Is Transforming B2B Sales and Marketing</li><li>Chapter 2 The Total Customer Growth Framework</li><li>Chapter 3 Starting with Intent</li><li>Chapter 4 Targeting</li><li>Chapter 5 The Buyer Journey</li><li>Chapter 6 ABM Campaign Strategies and Personalization</li><li>Chapter 7 Engagement and Content Planning</li></ul><p>Part 2 - Putting ABM into Action</p><ul><li>Chapter 8 The ABM Technology Platform</li><li>Chapter 9 SDRs: ABM's Secret Weapon</li><li>Chapter 10 Measurement Matters</li></ul><p>Part 3 - ABM to ABX</p><ul><li>Chapter 11 Envisioning ABX and Total Customer Growth</li><li>Chapter 12 Account Insight-Driven Growth</li><li>Chapter 13 Turning Customers into Positive Influencers</li></ul><p>Part 4 - Get Moving. Get Scaling.</p><ul><li>Chapter 14 Think/Crawl/Walk/Run</li><li>Chapter 15 Scaling and Evolving</li><li>Chapter 16 Being Agile</li><li>Chapter 17 The Total Customer Growth Organization</li></ul><p><br></p>