Total Marketing

<p>Exponential technologies are giving superpowers to humans and data unlocking tremendous value with major efficiencies to be gained while running the planet. In today's digital age to use the marketing jargon creating connections that are seamless efficient and technology-driven is not just an advantage; it's a necessity for businesses of all sizes public and private. Welcome to the world of Total Marketing namely a comprehensive and holistic approach that brings together all stakeholders into a cohesive and interconnected ecosystem powered by tech. A new marketing needs experiences that are heavily imbued with technology. To use Gartner's terminology it needs a Total Experience as its foundation.</p><p>Total Marketing is created by an ever-changing layer of exponential technologies among which AI of course and blockchains and by the need for a culture change across the whole web of consumers employees and suppliers. The truth is we are all linked and our goal should be to increase social capital for everyone and reach service excellence with minimum impact on the outer community and zero noise and negative externalities. </p><p>Total Marketing means that our input whoever we are in the food chain is captured via a hybrid net of phygital interfaces and devices and processed instantly and intelligently with the final output being the result of the perfect allocation and use of available resources served to anyone in a fair and ultra-personalized fashion measured exactly against their needs and desires present and future. There will be no other way to do business in the future.</p>